Faculty: INSTITUTE OF GRADUATE PGROGRAMS This major provides a comprehensive understanding of the principles and practices of business, focusing on the management, operation, and strategic planning of organizations. Students explore key areas such as marketing, finance, human resources, and entrepreneurship. The program emphasizes leadership, analytical thinking, and the application of business principles to solve real-world problems and drive organizational success. Graduates are prepared for careers in management, consulting, finance, marketing, and entrepreneurship. **Learning Objectives:** - Understand the fundamentals of business management and organizational behavior. - Develop skills in strategic planning, financial analysis, and decision-making. - Learn techniques for marketing, sales, and customer relationship management. - Explore the role of human resources and organizational development in business success. - Understand the principles of entrepreneurship and innovation. - Analyze challenges and opportunities in the business environment. - Develop critical thinking and leadership skills for business projects. **Major Outline:** 1. **Introduction to Business** - Overview of the field, its history, and its importance in the global economy. 2. **Principles of Management** - Study of management theories, organizational structures, and leadership styles. - Techniques for effective team management and organizational development. 3. **Marketing and Sales** - Fundamentals of market research, consumer behavior, and marketing strategies. - Techniques for developing and implementing marketing campaigns. 4. **Financial Management** - Principles of financial analysis, budgeting, and investment decision-making. - Techniques for managing financial resources and ensuring profitability. 5. **Human Resources and Organizational Behavior** - Study of recruitment, training, performance management, and employee relations. - Techniques for fostering a positive organizational culture and employee engagement. 6. **Entrepreneurship and Innovation** - Exploration of entrepreneurial mindset, business planning, and startup management. - Techniques for identifying opportunities and launching new ventures. 7. **Business Ethics and Corporate Social Responsibility** - Principles of ethical decision-making and corporate social responsibility (CSR). - Techniques for ensuring responsible and sustainable business practices. 8. **Emerging Trends in Business** - Analysis of innovations such as digital transformation, e-commerce, and global business strategies. - Techniques for adapting to new trends and technologies in the business world. 9. **Capstone Project in Business** - Real-world project to apply learned skills in business strategy, marketing, or financial management. - Techniques for delivering a comprehensive business solution. **Assessment Methods:** - Case studies and business simulations. - Written assignments on management, marketing, and financial analysis. - Group projects in business planning and strategy development. - Participation in internships or fieldwork with corporations, startups, or consulting firms. **Recommended Textbooks:** - "Principles of Management" by Peter Drucker. - "Marketing Management" by Philip Kotler and Kevin Lane Keller. - "Financial Management: Theory & Practice" by Eugene F. Brigham and Michael C. Ehrhardt. - "The Lean Startup" by Eric Ries. **Prerequisites:** Basic knowledge of business, economics, or management is recommended. Suitable for students in business, economics, and related fields. **Major Duration:** Typically 4 years, including coursework, projects, and internships. **Certification:** Graduates may receive a degree in Business or a related field and may pursue additional certifications (e.g., MBA, PMP). **Target Audience:** Aspiring business leaders, managers, entrepreneurs, and consultants seeking to excel in the management and operation of organizations. This major equips students with the strategic, analytical, and leadership skills needed to excel in business, driving innovation and success in various industries.